1. To provide up-to-date and reliable information for women dealing with vulvodynia.

• Raising awareness throughout the society (campaign, website, normalization, brochure, conferences, dissemination of information) about the syndrome, the existence of pain in the vulva and vagina, and the existence of solutions for improving quality of life and sexuality.
• Creating a website rich with personal stories to alleviate feelings of isolation, filled with information on treatments, services and more.
• Exercising rights under the healthcare system – encouraging women to demand appropriate medical treatment, promoting knowledge among patients about gynecologic examinations and regarding measures that may be taken during examinations to alleviate pain.

2. To improve the medical, complementary, and alternative care that women receive in both the public and private health-care systems.

• Raising awareness throughout the health-care system – conferences, brochures, research proposals, lectures, media publications.
• Improving the training of medical staff – integration of vulvodynia into the medical specialization of gynecology and family medicine as well as continuous training, increasing the number of attending physicians and residents in the field, promoting innovative research, encouraging professionals already in the field to continue advanced training and specialization.
• Promoting appropriate medical procedures and protocols regarding diagnosis and treatment of women dealing with vulvodynia – community clinical care which includes referrals to specialists, tests and appropriate treatments in clinics, conscious treatment of the syndrome in the women’s emergency room and delivery room.
• Improving rights under the public healthcare system and improving the level of services and their availability – introducing treatments and aids to the national healthcare plan and benefits, improving availability of pelvic floor physiotherapy, sex therapy and vaginal dilators, lowering treatment prices, expanding available treatments and increasing their accessibility across the country, as well as raising their quality.

3. To create a meaningful community and supportive space for women dealing with vulvodynia and their partners – promoting support circles (multiple support groups across the country, blogs / Facebook, counseling and recommendations).
4. To support independent initiatives in the field – activism and channeling the pain as a catalyst for positive social action.
5. To create a relevant, open, and non-judgmental discourse on meaningful, joyful and satisfying sexuality with or without pain:

• "Normalizing" the syndrome – developing a positive and open discourse in the public and in the healthcare system.
• Raising awareness of the syndrome, "breaking" the shame around it.
• Promoting high-quality sex education for all sectors of the population – an in-depth introduction to female anatomy, a clear message that sex is not just penetration, and the idea that you are whole, ‘Shlema’, as you are.